Journal of the Marine Biological Association of the United Kingdom, 2017
Recent events in world politics demonstrate that a part of society has lost faith in their institutions. The importance of facts and evidence in citizens’ decision making is weakened by opinions and belief systems. This post-fact or alternate facts era is a new challenge in the ﬁeld of science communication as we urgently need to tackle global environmental challenges. Not only do scientists need to better communicate their work, they also need to explore alternative ways of transferring knowledge to help citizensreconnect with nature andactively take responsible decisions toprotect it.Theactivity ‘Iam theOcean’has been developed by an artist and a scientist with the goal to help students understand, connect and be equipped to take actions on marineglobalchanges.Theactivitywasamixofﬁeldtrips,opendiscussionsandsensoryimmersion.Itillustrateshowartand metaphors can add an emotional and physical dimension to science communication, allowing a better understanding of otherwise invisible threats, and move from knowledge to passion.
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